KNOW WHAT TO ASK FOR
Some people prefer the brand name over the generic version. If you prefer the brand name, ask for it by name.
VIAGRA is the original brand first invented and developed by Pfizer and now sold by Viatris. Other companies then sometimes develop medications that are pharmaceutically equivalent to the brand name. These are known as generics.
Brand name VIAGRA is the original little blue pill, first introduced in Canada in 1999. In 2012, generic manufacturers were allowed to create their own versions, resulting in a multitude of companies offering generic versions of VIAGRA. According to Health Canada, the generic medication should contain chemically identical medicinal ingredients and may vary in non-medicinal ingredients, preservatives, flavour, shape, colour, packaging or labelling.1
- IDENTICAL
- Active ingredient(s)
Active ingredients are the substances in drugs that are responsible for the beneficial health effects experienced by consumers.
- POTENTIAL DIFFERENCES
- Colour
- Shape
- Taste
- Inactive ingredients
- Preservatives
- Packaging
Know what’s available to you
Yes — just ask your pharmacist to fill your prescription with brand name VIAGRA. To be sure, ask for VIAGRA by name.
Exercise your right to choose.
Yes! The brand name VIAGRA Canadian men have turned to for 25 years is available at Canadian pharmacies.
The only way you can get real VIAGRA is with a prescription from your physician, filled at a pharmacy. At the pharmacy, just ask your pharmacist to fill your prescription with brand name VIAGRA. To be sure, ask for VIAGRA by name.
Know what to look for
VIAGRA comes in two formats: tablet and oral dissolving film (ODF).


Not representative of actual size.
The tablets carry embossing that is specific to the particular dosage strength. All strengths will feature “VIAGRA” on one side and “VGR + strength” on the reverse; ex. VIAGRA 100mg will appear as follows: front: “VIAGRA”, back: “VGR 100”. As this is a recent change to the appearance of the tablets, you may also find product with the older debossing featuring “Pfizer” in place of “VIAGRA”.
Tablets:
Supplied as blue, rounded, diamond-shaped tablets in doses of 25 mg, 50 mg and 100 mg.
Oral dissolving film (ODF):
Available as a 50 mg, thin, pale red-colored film (about 32 × 24 mm).
It’s brand name VIAGRA only if it says VIAGRA on the packaging. So check before you leave the pharmacy to be sure you are getting brand name VIAGRA.
Most times yes, but sometimes no. Some provinces do not require pharmacists to tell their patients if they have been switched from the brand name medication to a generic, from one generic to another, or from a generic back to the brand name medication. That’s why it’s always a good idea to specifically mention if you prefer to take a generic or the brand name medication to the pharmacist and to always check the medication you receive.
In Canada, brand name VIAGRA is virtually priced the same as most generic versions.
Your total prescription cost for the brand name may vary, however. It includes different components, such as the actual medication list price, distribution fees, dispensing fees, and mark-up. The list price of brand name VIAGRA has been set by Viatris to match the list price of generic versions.
The list price is the only component that Viatris can control. The pharmacy mark-up and dispensing fee, the wholesale distribution fee, and the private payer co-pay may vary between the brand name and the generic version. These fees are determined at the discretion of individual pharmacies, wholesalers, and private insurance plans, respectively.
Ask your pharmacist for details on your prescription cost.
Yes, counterfeit drugs are a serious health hazard. Fake VIAGRA may be manufactured under unhygienic conditions with unknown, questionable, or even contaminated ingredients.
The only way you can get real VIAGRA is with a prescription from your physician, filled at a reputable pharmacy.
Reference:
1. Access to Generic Drugs in Canada. Health Canada. May 7, 2024. Accessed July 25, 2024. https://www.canada.ca/en/health-canada/services/drugs-health-products/drug-products/fact-sheets/access-to-generic-drugs.html